If you haven't taken the opportunity to buy gold online yet, you'll need to know how pricing works. Buying gold on the Internet gives you the chance to get–the-spot pricing that's based on commodity markets globally.
When you look at the price of gold online it will be based on a spot price, which is the real time cost of gold in the markets. The asking price of the gold will be more than the spot price because the dealer will need to make a profit. In most cases you'll be paying 2.5% to 3.5% more than the spot price when you make a purchase either online or offline.